Hochschulstudien Innovation and Management in Tourism (E)

Fachhochschule Salzburg GmbH

The Master Programme Innovation and Management in Tourism offers tourism education that is attractive and accessible to participants worldwide, providing a unique education resulting in an internationally recognized Masters’ Degree. In this international management-based Master Programme one gains specialised knowledge in the fields of Experience Design and Event Management. This includes different approaches and methods within the range of Entrepreneurship, Experience Design, Authenticity and Sustainability. In addition, the programme focuses on eTourism - the understanding of Information and Communication Technologies in Tourism as well as the development of New Media Applications (Facebook, Twitter and Co.), Media Consumer Adoption as well as Social and Foreign Language Skills.

Master of Arts in Business, MA

4 Semester / 120 ECTS